The Artists Guide to Social Media Part 1

I’m going to talk about something a little unusual.

Generally when I write about art and faith I focus on the creation process for art – how to make art well, the philosophical views that make it possible to produce good work, and so forth.

For this next blog series, I’m going to talk some philosophical issues brought up a particular tool that artists have to deal with these days: social media.

For artists, social media is an important promotional tool.

You can connect with readers on Twitter. You can offer deals or giveaways on Facebook. You can post pictures of your latest work on Instagram. The list goes on and on.

In fact, many describe social media as a vital you absolutely need to create art. In book publishing for example, whether or not you get a book deal can hinge on whether you have a healthy social media presence with lots of followers.

However, like with any technology, social media isn’t just something we do things with. It also does things to us.

For example, we change our routines to make time to use it. We also see the view of the world it suggests and start to follow it, even unconsciously.

This doesn’t mean we should never use social media. Every new technology changes how we see things. Rather, it means we need to watch out for how social media’s changing us, so we can learn how to keep healthy attitudes and discard unhealthy ones.

Over the next few week I’m going to look at several attitudes artists should watch out for as regular social media users, phrased as tips about what to avoid. The first one is as follows:

Tip #1: Beware Putting Yourself on a Pedestal

If you want to advertise your work on social media, you have to create a profile of yourself that’s consistent across all your platforms

Usually this means you create the cleanest version of yourself possible. You want to seem trustworthy, professional. Typically that means clean clothes, good hair, an amiable expression for the cover photo.

Everything you post needs to be well stated, polite, clever.

Is this bad? No, unless we start to think we really are just like that image.

We must remember that in our own strength we aren’t that clean. From a Biblical perspective, we are stained by sin.

And yet though we are broken and brittle, God takes us in, redeems us, and puts his Holy Spirit in us.

No matter how good we get at making art (and at promoting our work), we must never get so good at promoting ourselves we believe our own hype.

7 thoughts on “The Artists Guide to Social Media Part 1

  1. Pingback: The Artists Guide to Social Media Part 2 – G. Connor Salter

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  4. Pingback: The Artists Guide to Social Media Part 5 – G. Connor Salter

  5. Pingback: The Artists Guide to Social Media Part 6 – G. Connor Salter

  6. Pingback: The Artists Guide to Social Media Part 7 – G. Connor Salter

  7. Pingback: Douglas Adams, Technology and Balance: Thoughts on Writing Better or Worse – G. Connor Salter

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